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Excellent read. Thank you!
We were there for the launch of a loudspeaker, a collaboration between the Little Rockbased Klipsch Group and Ojas, the nom de solder of artist and designer Devon Turnbull. The Nine Orchard, housed in a pristine Neo-Renaissance bank building on the Lower East Side, is more upscale and stylish than the kind of venues that usually host audio events. The robin's-egg-blue room on the second floor was packed way beyond capacity, and in the hallway outside, a group of latecomers hoping to catch a glimpse of the action was growing into a small crowd. Sitting beside Delgado, Turnbull was dressed in an Ojas hat and a pair of Crocs by Salehe Bembury, a young American who designs footwear for Versace. A Comme des Garçons tagor was it a belt?poked out from under an oversized T-shirt. The costume made Turnbull look like a skateboarder who's got a side hustle writing code at Google.
The event was billed as a "tech talk," and when I arrived, Delgado and Turnbull were discussing the various methods of mounting a speaker driver to a baffle, a topic that even I, a writer for an audio magazine, found pretty obscure. You'd never know it by looking at the crowd. There weren't enough chairs, and many of the attendees were sitting on the Persian rug at the two men's feet, like pilgrims at an ashram. They appeared rapt, responded with amazement and delight to even the most mundane observations, and laughed heartily at the first inklings of a joke.
Unlike any audio-themed gathering I can recall, the people at the Nine Orchard were nattily dressed, with nearly as many women as men. The average age was around 26. After the talk ended, I asked five or six attendees about what made them want to spend a September afternoon listening to a talk about flush-mounting woofers. Everyone I spoke to told me they were fascinated by music and audio; all came to see Turnbull after having encountered his sound systems at music venues like Public Records in Gowanus or one of the Supreme stores around the city. None had a typical audiophile hi-fi at home.
I also ended up chatting with Liam Porr, a 20-something founder of a San Franciscobased speaker company called Western Acoustics. He said that Turnbull had created a model for running a hi-fi company that didn't depend on attending audio shows and securing positive reviews from a handful of specialist publications. "He is showing that there are other ways of reaching the public," Porr told me.
There's no question that, during the past few years, Turnbull has been the most intriguing figure in audio. With recent profiles in the New York Times and GQ, he has attracted more attention from the mainstream press than an audio designer has in decades. Part of Turnbull's appeal is his background in streetwear, unerring grasp of brand building and social media, keen eye for industrial design, and the conventional good looks of a 1980s J.Crew model. Then there's his sincere, almost dorky enthusiasm for horn speakers, low-powered tube amps, and their Japanese avatars. And in aligning his audio creations with high fashion rather than the drab world of consumer electronics, Turnbull has positioned his gear as a series of covetable, exclusive objects. Given how many selfies I saw being taken on a recent night in front of the hi-fi he designed for the upstairs bar at Public Records, I'd say he's on to something.
More importantly, Turnbull's visibility has to do with his participation in the most important shift happening in audiothe transition from listening at home to doing it in public. The exploding popularity of dedicated listening spaces throughout the (non-Japanese) world is just one indicator of this change. In moving endgame hi-fi out of upscale living rooms and into clubs, retail stores, and galleries and museums, Turnbull has captured the attention of the young listeners who frequent them.
Digressing only a little, this is a crucial point for those of us who worry about the increasingly geriatric makeup of this hobby. Do you also dread the steady beat of audio-magazine think pieces about the paucity of young people in high-end audio? One middle-aged male writer after another tells us that the reason young people shun audio salons is because they're obsessed with MP3s, or streaming, or headphones, ormore absurdlybecause they've never experienced "decent" musical reproduction. This is some pretty weak tea. Anyone who thinks that young people aren't interested in music or good sound hasn't met any.
As a teacher of undergraduates, I spend a lot of time with 20- and 21-year-olds. Here are a few facts about their lives: This year, the annual cost of attending the private four-year university where I teach hovers just under $100,000. Many of them are graduating with student loan debts of $200,000, sometimes even $300,000. (Given that I teach nonfiction writing, I fear for these students' futures.) Many work several part-time jobs, and most worry about what happens in a few years, when they have to begin paying for their health insurance. Nearly all live far from their classes in lower Manhattan and share apartments with two or three roommates. The prospect of renting a place of their own, much less buying one, is unrealistic for all but the most fortunate. (You may point out that these are students at an expensive Top 30 university contending with New York City's sky-high real estate market, but these social and economic forces are hardly unique to coastal cities.)
So imagine what these young people might say if I suggested they invest in one of those $5000 "starter" hi-fi systems that are supposed to appeal to them. Understandably, their response would involve derisive laughter and not a small amount of ridicule. How could I blame them? Even if they could afford the gear, would they set it up in the communal living room where, more often than not, someone's visiting cousin is passed out on the couch?
To understand how we got here, let's review some recent history. High-end audio as we know it was shaped by baby boomers, the generation born between 1946 and 1964. Economically, the country they experienced in college was more equal than present-day socialist Sweden. According to the National Center for Education Statistics, the average annual cost of attending a private 4-year university in 1964, when the first cohort of boomers entered college, was $1011, or $10,292 in today's dollars. According to the US Department of Housing and Urban Development, by 1968, when these students were graduating, the average new home cost $24,700; adjusted for inflation, that's about half of what one sells for today. Most estimates tell us when these graduates took out student loans, they owed less than $1000. (Back then, student loans were collected like any other consumer debt; Congress didn't introduce draconian tactics like wage garnishment and the elimination of bankruptcy as a means for discharging federally guaranteed loans until the 1990s.) Finally, the Social Security Administration informs us that in 1968, the average American spent $294 per year on healthcare. Today, according to the Centers for Medicare and Medicaid Services, that figure is $14,570.
For members of the generation that got high in dorm rooms to the sound of Surrealistic Pillow, these historic levels of equality and opportunity meant that by the time they reached middle age, they had amassed unprecedented levels of wealth. (Here I'm talking about baby boomers unaffected by redlining and other systemic forms of disenfranchisement.) In doing so, they transformed the country's tax code, labor movement, and the rest of the economic system to advantage private enterprise and the already rich and to work considerably worse for just about everyone else. Readers who're starting to hyperventilate and compose letters to the editor should consider that this rather mild analysis is not a matter of electoral politics but simple, nonpartisan statistics. Today, baby boomers make up just 21% of the US population, but, according to the Congressional Budget Office, control slightly more than half the nation's wealth.
Our little hobby, still populated in large part by baby boomers, reflects these economic realities. Talk to an audio retailer, and you are likely to hear that much of the demand they're seeing is for gear that costs not $2000 but $20,000. These sometimes eye-watering prices are the subject of much grousing inside and outside the hobby, but of course they simply tell us about the market.
Thanks Alex. I enjoyed reading that. Artie
What I find so unfortunate about this and so many other cool things I see from the "streetwear generation" is that these collabs (how I hate that word) always result in low volume products that no one can really have anyway.
I think these speakers are cooler than cool. I'd love to have a pair.
Also, I think if you want hifi, just like having a motorcycle or anything else, you find a way to make it happen. Granted tuition is crazy compared to what it is in the 80s, but I have a hard time believing that anyone dropping 400k on an undergraduate degree in non fiction writing, doesn't have parents that will spot them another 20k for a music system.
But we can argue about this all day long. Great review, and great speakers. I wish more people could have these. Maybe Klipsch will change their minds and make them in quantity.
went to college I gave him a system assembled from my old components. Probably had an original cost of about $1500. No way he was getting a $20,000 system, even if he begged for it! College students aren't the best at keeping things in pristine condition, are they?
Hey just me, that's still very cool that you did that. When I was in college in the early 80s tuition at the University of Wisconsin was only $390 a semester, and student loans only had a 1.8% interest rate, so I borrowed a TON of $ from the govt to finance my photo studio and buy all class A stereophile components! Everyone is different - but a great way to get him started. Happily paid that $179/month student loan payment back for 20 years. And it launched a career.
Has he remained interested in audio?
He's now in his 30s and has a Sony reciever, Denon turntable, Panasonic Blu-Ray player and a pair of NHT Super One speakers with NHT Super Zeros for surround and a small SVS sub. There's some sort of streaming device in there as well, I'm not sure what kind. He has quite a few LPs and CDs as well as DVDs and Blu-Rays, mostly rock music oriented.He got the speakers from me and bought everything else except the streamer used. I'm proud of him in many ways.
I didn't realize he was an engineer or that he hired an engineer to design drivers.
Maybe a column called "Undergrad Hi Fi" would be cool!
Cover the Fosi, SMSL, Lepai, and Daytons of the world in a context where the "high end" folks don't feel that their self esteem is threatened.
You could even sneak in talk about used gear tht is still around in abundance.
Sam Tellig and Stephen Mejias' columns were great.
I think there is enough gear out there that it could be feasible.
I also miss Stephen Mejias' column.
It's $8500 if I read that right. That's a no-joke price for stand-mounts.
Yes, Alex, you impress me every time you put fingers to the board. Great shit man.
and would love fewer and fewer words written about them. I agree with the above poster questioning the rationale for a speaker very few can purchase and only a relatively small number of people will ever have the opportunity to listen to.
I feel for those students who are paying so much to attend their "dream school." Education in the US is outrageously overpriced, so much so that if you somehow, possibly miraculously get admitted to Harvard and your parents make $200,000 a year or less, tuition is free. I say miraculously because if you come from that demographic, chances are you didn't attend a school strong enough academically to prepare you for getting into an Ivy League school.
The speakers do look cool.
I have growing contempt for this:
"You'd never know it by looking at the crowd. There weren't enough chairs, and many of the attendees were sitting on the Persian rug at the two men's feet, like pilgrims at an ashram. They appeared rapt, responded with amazement and delight to even the most mundane observations, and laughed heartily at the first inklings of a joke."
Why aren't they at AXPONA in complete amazement of WAY MORE GREATNESS than a dude tweaking Klipsch designs?? Not trying to take away from his creation in any way, but WTF gives here to have pure hatred towards an industry and then turn around and worship this dude. They completely ignore a world of music and audio design ALREADY IN FRONT OF THEM! Is it ignorance or contempt?
Were they high? Drugged? In a cult?!
I'm stoned a lot, but damn, I know who to respect and admire. It's not like he made the product at $850 (instead of $8500) and the rest of the world said 'Told ya so!!"
I am utterly confounded by young humans today. And I play video games with them every freakin' day. None care about music playback. Sigh.
Pardon my cynicism.
It's like how Supreme improves products by placing their brand sticker on them.
Wait, did he work on 103's?
His marketing is doing something right...
OR is it the market is SO WRONG that it takes his bad-boy style to sell anything?? (And anything the market still knows nothing about unless it's fed to them by a hunk.)
I ain't a hater. But at $8500 a pair, I wanna see him strip in undies and mf work for it! (Sooo kidding..)
Thank you Alex Halberstadt for being a speaker (pun intended!!) for younger audiophiles.
(I'm Gen Z)
What a thoughtful and wonderfully written piece; I look forward to reading your column every month.
One of the best articles I've read here, especially with the sociological analysis. Thanks a lot.
if they were 3/4 the asking price. At the suggested MSRP the value seems light compared to the market competition, especially given the DIY inspired appearance.