Technics SU-G700 DAC-Integrated Amp

Vintage Technics amplifiers and tuners are surely among the most beautifully styled audio gear ever. In terms of well-drawn, refined-looking industrial design, Technics amplifiers from the 1970s and 80s beat Marantz, Kenwood, and even Sansui.

The space-station bottom lighting on Technic’s watt-meters created a new fashion in amplifier art direction that has never been equaled— and has never gone away. (Think: Audio Research, Pass Labs, SAE, and D’Agostino.)

Technics spent all of 2016 re-emerging into the Euro-American audio market—and they did it with full-on high Japanese style and connoisseur-level sound. At last year's CES, Technics introduced their Grand, Premium, and Reference class audio products—including the 100 percent new SL-1200GAE/G/GR turntables! They made a big splash then, and now they're doing it again.

Technics' new 70Wpc (8 ohms) SU-G700 DAC-integrated amp ($2500) is easily the most timelessly attractive audio product on the current hi-fi scene. It features Technic’s JENO Engine (Jitter Elimination and Noise-shaping Optimization), LAPC (Load Adaptive Phase Calibration), and trickle-down Reference-class innovations.

The SU-G700 is an all-digital amplifier that, according to Technics, employs an innovative (hybrid) linear-switching power supply that is said to improve the ease and flow of music. The new Technics sound is very easy and un-digital, and the style is suave, smooth, and “well-lit”—Bravo, Technics!

deckeda's picture


and don't tell me I'm the first to think this

ken olson's picture

I would like to respectfully disagree with the comment that the Technics SU-G700 is the "most timelessly attractive audio product on the current hi-fi scene". in my opinion the high end Yamaha A-S3000 integrated amplifier is the most beautiful in a 'retro' style.