Jim Austin

"Premiumization"

I remember, though not well, when I acquired my first "10-speed" bike. My parents bought it for me at Sears. It cost about $100. It had a white frame with red and blue accents. It replaced one of those super-fun high-handlebar, banana-seat bikes some folks reminisce about . . . That would have been around 1978. Taking inflation into account, that bike would cost about $400 today.
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Audiophiles Behaving Badly

By my estimation, this year's High End hi-fi show—the last in Munich before the world's largest audio show moves to Vienna—was a major success, perhaps the first I've attended since the pandemic that managed to completely escape that shadow. Every day but Sunday it was very busy—sometimes too busy; on the busiest days, the hallways at the MOC convention center reminded me of NYC's Fifth Avenue on Black Friday, an experience I've had once and hope to never have again. Most important: I heard a lot of really good sound.
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The Commercial Impact of Tariffs (and of Vinyl)

As I write this, the current US president recently put into effect large import tariffs on almost every country except (oddly) Russia and North Korea, then paused for most countries (including EU countries) for 90 days (except for 10%, and then another 10%). The 145% tariff on Chinese exports wasn't paused (except for computers and smartphones).

Tariffs are the dominant force in our industry right now, due partly to the added cost but also to the uncertainty they create. New products, especially those made in China, have been delayed because prices can't be set. Companies in Europe and elsewhere are waiting and seeing; some have implemented or are contemplating price increases; others have decided (for now) to keep prices the same.

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CH Precision, Wattson Audio, and Audiovector

At recent shows, Switzerland-based CH Precision has most often presented its electronics with Wilson speakers. At High End Munich 2025, the company was planning to demo with a pair of Rockports; that plan was foiled when [edited] the M10s went full power and took out three of four woofers, according to Kevin Wolff, the head of international sales for CH Precision and Wattson Audio.
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Why Hi-Fi Prices Have Risen

I wrote much of this column, including the title, in early April before the Trump administration announced "reciprocal" tariffs on imported goods. A random example: Switzerland, home of CH Precision, darTZeel, Goldmund, Orpheus Lab, Piega, Stenheim, Thorens, and Wattson, among other hi-fi companies, where the tariff is 31%. Before this issue closed, the Trump administration announced a 90-day reprieve for everyone but China, then exempted computers and smartphones (and a few other categories) from the China tariffs. Importers and foreign manufacturers I talked to at AXPONA in April were happy for the reprieve but remained on edge. Uncertainty reigned.
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A Quintessence Audio room: Ø Audio, Boulder Amplifiers, dCS, Innuos, and AudioQuest

I heard people at the show, including Stereophile writers, were talking about the Ø Audio room—though when I say they were talking about it, I don’t mean that they were saying the company’s name, since no one knew how to do that. I looked it up. Ø is a letter in Norwegian and Danish that comes after the end of our alphabet, after Æ and before Å. If you want to know how to pronounce it, I'll provide a link to a pronunciation guide. You'll notice that the pronunciation in Danish and Norwegian is quite different—though the pronunciation I heard from Norwegian Jonathan Cook to me sounded more like Danish.
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