In my realm, the most sophisticated, intelligent, difficult thing anyone can do is create something mysterious. It could be a poem, a photo, a movie, a song, a symphony, or a piece of painted wood. What's most important is the mystery—and that experiencing the mysterious creation inspires in the observer a desire to probe its hidden realms, to somehow figure it out. Human cultures are founded on mysteries: Mysteries incite art, inspire science, and facilitate dreaming.

The other day it occurred to me that the main difference between audiophiles and more reasonable adults isn't our gear. Plenty of people have impressive hi-fis simply because they can afford them and are running out of things to buy. No, what makes someone an audiophile is the willingness to sit down in front of a pair of speakers (or with a pair of headphones clamped over their ears) and focus the entirety of their attention on listening.

It's a not untypical tale. Two veteran engineers, Jason Stoddard, who had extensive experience in product design, development, manufacturing, and marketing, and Mike Moffat, who had an impressive track record designing hi-fi products (footnote 2), got together in June 2010 to start an audio company. What wasn't typical was the new company's brand name: Schiit Audio. What also wasn't typical was the company's business strategy.