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Thank you for not cooperating with the desire to put ignorable music in every room.
The company with the ads in the New York Times magazine was Boulton Music Systems, Inc. I remembered their odd trademarked name for a feature:
https://www.trademarkia.com/selectronic-73053621.html
The Boulton ads appeared around the same time someone wrote to High Fidelity magazine a letter that began, "I have a The Fisher receiver...".