What audio ads have been especially effective or memorable for you?

One of the most enduring advertisments for an audio product is Maxell's image of the seated listener with his hair blowing back in the wind created by the tape's alleged sound quality. Have any other marketing campaigns stuck with you?

What audio ads have been especially effective or memorable for you?
Yes. Here they are . . .
64% (51 votes)
No. Can't remember any of them.
36% (29 votes)
Total votes: 80

COMMENTS
Eric Barry's picture

Exposure ad with flowers coming out of their amplifier was stunning (I saw it in Listener).

Barry Krakovsky's picture

In looking at all my audio components, I am struck by the fact that none of them was bought or auditioned because of an advertisement. Perhaps this is as it should be. Mass-market items must rely on glossy ad campaigns to make up for the lack of quality in the product. I'm sure there must be some rule about the quality of the product being in inverse proportion to the quality of the ad.

Jake Stewart, Toronto's picture

Sorry, it's Bose's Direct Reflected Sound. Nice pictures showing that dispersion with arrows.

Too Much Television's picture

Pioneer's commercial showing the violently swaying Tacoma Narrows bridge to a thumping beat, followed by a shot of a CD being ejected from a car unit and the bridge standing still in silence. Finally, some goober greets us with a stupid grin, saying, "Sorry."

John Schmidt's picture

I've always liked the irreverence of the ads produced by Naim Audio. My favorite is a photo of a jean-clad hippie type standing behind a wood floor that has just been demolished by a falling Naim 250 power amp. Caption: Sorry, I didn't catch your Naim.

jasjesbe@yahoo.com's picture

You got it right the first time! The Maxell ad wins hands down.

Humberto Martinez's picture

The RCA Dog; it's been out there since I can remember.

John Carlson's picture

One of my favorite ads was from Naim. It showed a Naim amplifier lying on a floor with the floor boards broken. A man stood behind this amp, saying, "Sorry, I didn't catch your Naim." (I asked a Naim dealer if a Naim amp could fall to the floor like that and survive without a scratch. He didn't seem to think so.) For me, though, the most impressive ad campaign would be what is supposed to be Rega's: nothing, except letting the products sell themselves.

Dan Rubin's picture

Transparent's cable inside the piano. And the ads Sunshine Stereo used to run in the magazines, memorable for the sheer ugliness of their design.

Pearson's picture

Pioneer, with the swirling suspension bridge. "Sorry"

mail@paulrowlands.com's picture

I'm sorry, I didn't catch your Naim.

Mark Wepprecht's picture

maxell's is the big one

lord_coz.'s picture

Humph. Advertisements are filtered out and rejected. I pay attention to the things that matter . . . although the naked chick smoking a cigar got my attention.

John Mallon's picture

Yes, I can remember the advert for CD "Perfect Sound Forever," but that didn't last for very long. I wonder how long SACD will survive before the next "Perfect Sound" comes along . . .

Max's picture

Anything done by Bose—their advertising is the most effective brainwashing ever seen!!! If you can get that many people to like their lo-fi junk, then you're a genius!

Bard-Alan Finlan's picture

Yes, the old Acoustic Research ads of pre-1972 always impressed me. At the time, they seemed as objective as one could desire. Looking back now, well, maybe not so objective—but I thought they were well done. Hey, how about that old Ampex ad from the 1950s urging people to buy Ampex tape recorders (e.g., model 400) and tape off of FM instead of buying LPs?

Jim Lawrence's picture

Is it live or is it Memorex? (as the glass shatters in still-frame). Going back 25 years . . . remember the famous AR ads with Arthur Feidler and others sitting and working with the AR stuff in the background? And, of course, who can forget the famous ad from Sound by Singer, with Andy standing in the middle of a fortune in equipment he sells?

Bob Niesel's picture

XLO's "What's in the box . . . Jack!" ad campaign. Clever.

John Reese's picture

Pacific Stereo, now dead and gone but a major player in the '70s and '80s, ran TV and radio spots that said, "Make your own kind of music." They also had a print ad showing a group of technicians in white lab coats, standing there like a bunch of gunslingers. "Fastest guns in the West," it said.

Jim Damico's picture

Always had "it ", always will. The Maxell ad will never be topped.

Ron B.'s picture

I enjoyed seeing a photo of Charlie Watts holding his Jules Keilworth saxophone, passionately listening to a pair of (if I recall correctly) Verity Parsifal loudspeakers. As a fellow saxophonist, the artist, not the advertised product, caught my attention.

Jim Merrill's picture

Early Carver ad with Bob Carver holding his cubical amp above his head with one hand. Also, old Naim ad with a horrified longhair looking at a dropped amp, captioned, "I'm sorry I didn't catch your Naim."

Carlos Rodr's picture

Maybe the ads for Krell.There are many good ads about audio,but I think the one for Maxell is the one who impact me more

Jim Murata's picture

Memorex tape ad breaking glass

George Grand's picture

The Ella Fitzgerald "Is it live, or is it Memorex?" ad. The worst recording tape ever. Anyone who couldn't tell, should have their ears removed.

albee tross's picture

As cornball as it seems, the best advertising gimmick is something I remember vividly from childhood. In the 50's, appliance stores would often have life-sized replica's of the RCA "His Master's Voice" dogs--head tilted, ears cocked. I always wanted one of those for my house. Hmm, I'll check Ebay.

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