This past weekend, John Atkinson, Herb Reichert, and I drove down to Philadelphia to visit audio retailer Doug White of The Voice That Is. In this video, Doug and JA discuss the challenges of a rapidly changing internet based market, the differences between buying online versus buying from your local dealer, and much more.
People of my generation have learned that change is certain. You can't know what the change will be, but you can bank on the fact that there will be serious change over the next ten years. Look at the historically most important change in ten years: microcomputers.
Some folks claim to have actually seen the legendary Bigfoot, the enormous, manlike beast said to roam the backwoods of the Pacific Northwest. Others have stood in his footprints or plucked foul-smelling patches of hair from trees he has recently passed. A few have gotten close enough to take vague snapshots or shaky video clips of the beleaguered creature. One or two attest to frightful chance encounters with him. His size alone has given rise to rumors that he is dangerous, but no firm evidence has ever been produced to substantiate this.
In his April 16, 2001 website essay "Where's Our Freedom of Audio Choice?" reader Jim Tavegia railed against the ubiquitous policy of manufacturers only allowing their products to be available through selected retailers. "If I'm willing to pay the UPS costs, it should be my prerogative to buy equipment anywhere I please," he wrote. This echoes a controversy that appeared in the print magazine 15 years ago. The affair started with some innocent-looking text written by Audio Cheapskate Sam Tellig in the December 1985 Stereophile (Vol.8 No.8):
Change, it seems, is a byword for audio dealerships that aim to stay afloat, and Hanson Audio Video has seen its share of changes. Events and unconventional outreach are now integral to the company's approach.
As the pandemic abates and reopening progresses, times are still uncertain. Industries worldwide continue to be obstructed. Parts and materials costs have risen sharply. Shipping rates, and shipping demand, have spiked. The recent Suez Canal blockage didn't help. All this has led to widespread supply-chain difficulties.
The audio business is not immune. Disruption and delays have troubled manufacturers, distributors, dealers, and customers for several months.
A few audio retailers have recently closed their doors due to pandemic-related hardship or retirementLyric Hi-Fi in NYC is a landmark case. So it's refreshing to hear about a longstanding bricks-and-mortar dealer- ship that has avoided that fate: House of Stereo in Jacksonville, Florida.
Lately I've been hearing stories about people getting back into hi-fi, often from the people themselves. Some are buying new gear, but others have dug out and dusted off older equipment. Demand for electronics repair services was surging even before the pandemic. Once it struck, once and future audiophiles stuck at home plumbed their basements, attics, and storage units and pulled out old hi-fi components, hoping to resurrect them, only to find they weren't working, or not well.
As I noted in previous Re-Tales columns, audio dealerships that stick to outmoded models after the world has changed may find themselves in danger of extinction. Such conflict between old and new has been with us since the beginning of time, or at least since the internet became ubiquitous. But the pandemic and its economic stresses and stimuli have accelerated the pace of change. So, how are dealers, um, dealing?
Finding fresh approaches to doing business isn't easy, especially in the current climate. But now it's becoming essential. Audio manufacturers, distributors, and dealers must figure out how to attract new customers while continuing to provide service for existing customers. Neither thing is easily accomplished in an era of change. But failure isn't an option. People with something to sell must connect with customers, and vice versa. Access is key.
You may have heard that many hi-fi companiesmanufacturers, distributors, and dealershave done very well during the pandemic years. Some reported their best years in businessever. With COVID-19 forcing people to stay at home, people sought diversion through home entertainment, including music. The industry benefited.
Is combining a record store with a hi-fi dealership a radical idea? Maybe not: It could be a way to reel in new, music-loving hi-fi customers where they're most comfortable, in record stores searching for music.
Today's audio distributors have their hands full, now more than ever. As I've discussed previously in this space, COVID-related failures in the global supply chain and related, large increases in the cost of freight have impacted audio just like most other industries.
Selling hi-fi gear online is hardly new. If you count mail-order sales, which is much the same thing, it's been happening since before amazon.com was a discount bookstore. Long before.
Access to musical information isn't guaranteed, whether it's limited by the resolution of a recording, your audio system, or an oppressive political regime. George Vatchnadze, concert pianist and dealer in high-end audio equipment, has experience with all three.