The High-End Review
"To be an influence in any society...one can be a little different, but only a little; a little above one's neighbours, but not too much."---C.P. Snow, The Masters, 1951
Where the Rubber Meets the Road
There's one phrase a Ferrari dealer never hears from a potential customer: "Ferrari? What's a Ferrari?" Marques such as Ferrari, Lamborghini, and Maserati are so embedded in mainstream culture that their dealers never have to introduce an unfamiliar but exorbitantly expensive set of wheels to their prospects.