Julie Mullins

Stereophile's Julie Mullins walks us through Advance Paris’s high‐performance hybrid amplifiers in a Playback Distribution room. At the Florida International Audio Expo 2025, she spoke with Cédric Léon about the company's offerings, now available in the U.S. market.

Hi-fi dealership Big Kids Toys, in Greensboro, North Carolina, is aptly named. Since its 2002 inception, fun has been at the center of its ethos. At the outset, company founder Michael Twomey established a mantra: "Life is short. Enjoy yourself." It might not be all that original, but it's apt.

In the third quarter of 2024, Big Kids Toys began expanding to the Midwest: The dealership's sales manager, North Carolina native Luke Sumerford (above), opened a home-based dealership in Fort Wright, Kentucky, about five miles from the Ohio River and Cincinnati, Ohio. That's a long way from Greensboro.

Sumerford, at 29, is part of hi-fi's youth movement. He hopes to instill—or reinforce, or bring back—musical enjoyment as the central pillar of the hi-fi hobby.

Myriad distribution factors drive and affect the hi-fi marketplace. Ultimately, these can impact end customer purchasing choices. Recently I've written—including in the December 2024 issue—about evolving new distribution models and how the term's meaning has shifted somewhat: Some companies have been expanding (or in some cases reducing) the kinds of services traditionally provided to exporting international manufacturers.

That made me curious about how business is going for "traditional" distribution companies. That is, companies whose services typically include handling importation, warehousing, shipping, and working with retailer partners and dealers in other capacities. They support retail dealers with the inventory they need.

Traditionally in hi-fi, "distribution" refers to importing and warehousing audio equipment then delivering it as needed to a network of domestic dealers. In recent years, that model has evolved. Distributors have expanded the range of services they offer, and an increasing number of companies are skipping the distributor step altogether: dCS and T+A, among other companies, have established wholly owned subsidiaries in the US to handle importation, local warehousing, and other domestic duties. They and others have hired full-service sales and marketing agents, sometimes called "brand ambassadors." The goal, of course, is to make the practice of getting a product into the country and on the radar of dealers and customers as efficient and effective as possible.