Julie Mullins

Julie Mullins  |  Nov 18, 2021  |  14 comments
Finding fresh approaches to doing business isn't easy, especially in the current climate. But now it's becoming essential. Audio manufacturers, distributors, and dealers must figure out how to attract new customers while continuing to provide service for existing customers. Neither thing is easily accomplished in an era of change. But failure isn't an option. People with something to sell must connect with customers, and vice versa. Access is key.
Julie Mullins  |  Oct 28, 2021  |  5 comments
As I noted in previous Re-Tales columns, audio dealerships that stick to outmoded models after the world has changed may find themselves in danger of extinction. Such conflict between old and new has been with us since the beginning of time, or at least since the internet became ubiquitous. But the pandemic and its economic stresses and stimuli have accelerated the pace of change. So, how are dealers, um, dealing?
Julie Mullins  |  Oct 27, 2021  |  14 comments
You never know when an idea might hit you, maybe when brushing your teeth, standing in the shower, or stirring the stew.

Have you ever flexed a playing card (or a few) back and forth close to your ear? They generate a little sound. According to MBL company lore, that action and sound sparked the design idea for the original Radialstrahler omnidirectional driver.

Julie Mullins  |  Sep 30, 2021  |  44 comments
Lately I've been hearing stories about people getting back into hi-fi, often from the people themselves. Some are buying new gear, but others have dug out and dusted off older equipment. Demand for electronics repair services was surging even before the pandemic. Once it struck, once and future audiophiles stuck at home plumbed their basements, attics, and storage units and pulled out old hi-fi components, hoping to resurrect them, only to find they weren't working, or not well.

Should they get 'em fixed?

Julie Mullins  |  Sep 01, 2021  |  2 comments
A few audio retailers have recently closed their doors due to pandemic-related hardship or retirement—Lyric Hi-Fi in NYC is a landmark case. So it's refreshing to hear about a longstanding bricks-and-mortar dealer- ship that has avoided that fate: House of Stereo in Jacksonville, Florida.
Julie Mullins  |  Aug 25, 2021  |  5 comments
Phono preamplifiers could be compared to children as viewed by a previous generation of adults: They are expected to be small in stature, and they should stay out of the way, seen but not heard and maybe not even seen. With the simpler models typically encountered at lower price points, there's little to do except "set it and forget it."
Julie Mullins  |  Aug 10, 2021  |  0 comments
Crossing borders and genre boundaries is never easy, but for Bryce Dessner, it's become a familiar experience.

Dessner, 45, a classically trained guitarist, multi-instrumentalist, and composer, has racked up multi-hyphenates over the last couple of decades of his musical career. Arguably best known for his work with indie rock band The National—where he shares lead guitar, piano, songwriting, and other duties with his identical-twin brother Aaron—he's also an accomplished arranger and producer and cofounder of two record labels.

Julie Mullins  |  Jul 13, 2021  |  0 comments
Photo: John Atkinson

As the pandemic abates and reopening progresses, times are still uncertain. Industries worldwide continue to be obstructed. Parts and materials costs have risen sharply. Shipping rates, and shipping demand, have spiked. The recent Suez Canal blockage didn't help. All this has led to widespread supply-chain difficulties.

The audio business is not immune. Disruption and delays have troubled manufacturers, distributors, dealers, and customers for several months.

Julie Mullins  |  Jun 23, 2021  |  6 comments
Change, it seems, is a byword for audio dealerships that aim to stay afloat, and Hanson Audio Video has seen its share of changes. Events and unconventional outreach are now integral to the company's approach.
Julie Mullins  |  May 20, 2021  |  16 comments
To borrow Lyric Hi-Fi owner Leonard Bellezza's words from last month's Re-Tales, the traditional audiophile customer base "is graying."

That doesn't mean the future is bleak—not necessarily. Many in the industry have hope for hi-fi's future. For that potential future to be realized, however, audio dealers must adapt. Interest in better sound seems to be rising. Consider vinyl's resurgence; regardless of your views on vinyl's ultimate fidelity, it's a big step up from the earlier fashion for MP3s and cheap earbuds. (There's good news on that front, too: Those earbuds morphed into Beats headphones, then Beats into good-quality headphones.

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