Re-Tales

Finding fresh approaches to doing business isn't easy, especially in the current climate. But now it's becoming essential. Audio manufacturers, distributors, and dealers must figure out how to attract new customers while continuing to provide service for existing customers. Neither thing is easily accomplished in an era of change. But failure isn't an option. People with something to sell must connect with customers, and vice versa. Access is key.

You may have heard that many hi-fi companies—manufacturers, distributors, and dealers—have done very well during the pandemic years. Some reported their best years in business—ever. With COVID-19 forcing people to stay at home, people sought diversion through home entertainment, including music. The industry benefited.

Is combining a record store with a hi-fi dealership a radical idea? Maybe not: It could be a way to reel in new, music-loving hi-fi customers where they're most comfortable, in record stores searching for music.

Selling hi-fi gear online is hardly new. If you count mail-order sales, which is much the same thing, it's been happening since before amazon.com was a discount bookstore. Long before.

The sense of hope I've been feeling may have started with those Sinatra swells, the on-hold music I heard when I called to interview the first audio dealer I talked to for this story. I wanted to know what's been happening with their businesses during the pandemic. Are there reasons for at least cautious optimism?

Unless you live under a rock, you've followed Russia's invasion of Ukraine. You know something about sanctions against Russia and Russia's responses to those sanctions. If, in addition to not living under a rock, you're a tube-audio aficionado or electric guitar nut, you may have thought about a likely consequence of that war that's far less momentous than the destruction and carnage we see on TV: Will I be able to get new tubes for my amplifier? Especially those lovely Russia-made tubes.

In last month's Re-Tales, I discussed what was happening on the vacuum-tube landscape, especially tube shortages resulting from Russia's war on Ukraine and its consequences for trade. Tube availability is, of course, a small concern compared to continuing Russian atrocities and the resulting suffering of Ukrainians. Still, it's a question tubed-electronics lovers and makers must grapple with, and we're a hi-fi magazine. So: If that Russian tube supply is curtailed or boycotted, what are the alternatives for manufacturers and individual buyers?