"Premiumization"
I remember, though not well, when I acquired my first "10-speed" bike. My parents bought it for me at Sears. It cost about $100. It had a white frame with red and blue accents. It replaced one of those super-fun high-handlebar, banana-seat bikes some folks reminisce about . . . That would have been around 1978. Taking inflation into account, that bike would cost about $400 today.
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