Re-Tales

Access to musical information isn't guaranteed, whether it's limited by the resolution of a recording, your audio system, or an oppressive political regime. George Vatchnadze, concert pianist and dealer in high-end audio equipment, has experience with all three.

Change, it seems, is a byword for audio dealerships that aim to stay afloat, and Hanson Audio Video has seen its share of changes. Events and unconventional outreach are now integral to the company's approach.

As the pandemic abates and reopening progresses, times are still uncertain. Industries worldwide continue to be obstructed. Parts and materials costs have risen sharply. Shipping rates, and shipping demand, have spiked. The recent Suez Canal blockage didn't help. All this has led to widespread supply-chain difficulties.

The audio business is not immune. Disruption and delays have troubled manufacturers, distributors, dealers, and customers for several months.

Lately I've been hearing stories about people getting back into hi-fi, often from the people themselves. Some are buying new gear, but others have dug out and dusted off older equipment. Demand for electronics repair services was surging even before the pandemic. Once it struck, once and future audiophiles stuck at home plumbed their basements, attics, and storage units and pulled out old hi-fi components, hoping to resurrect them, only to find they weren't working, or not well.

Should they get 'em fixed?

As I noted in previous Re-Tales columns, audio dealerships that stick to outmoded models after the world has changed may find themselves in danger of extinction. Such conflict between old and new has been with us since the beginning of time, or at least since the internet became ubiquitous. But the pandemic and its economic stresses and stimuli have accelerated the pace of change. So, how are dealers, um, dealing?

You may have heard that many hi-fi companies—manufacturers, distributors, and dealers—have done very well during the pandemic years. Some reported their best years in business—ever. With COVID-19 forcing people to stay at home, people sought diversion through home entertainment, including music. The industry benefited.

Is combining a record store with a hi-fi dealership a radical idea? Maybe not: It could be a way to reel in new, music-loving hi-fi customers where they're most comfortable, in record stores searching for music.