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Brick'n'mortar dealers might do better if they refrained from doing both of the most annoying things I have witnessed over the years:
1. Comparing a low-margin speaker with a higher-margin speaker using a test in which the tweeter on the low-margin speaker is disconnected.
2. Asking new prospective customers what equipment they own, and then reacting to the answer with a sneering smile that conveys the message, "I'm sorry you made all those mistakes, but we're here to help".