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Am a diehard fan of Naim products but the pricing is messed up.
The UK price of the Atom is GBP1700 including the HDMI connection. This includes 20% UK taxes (VAT). That translates to about US$2060 after tax and US $1650 before tax.
They are going to charge US customers $3000 And on top of that US customers will have to pay sales taxes.
Since Naim products are made in UK and not in China, the exchange rate is very relevant. Hopefully Naim will come to their senses soon.