iFi Audio NEO Stream streaming D/A processor
This dialectic can sometimes play out within the same company. Abbingdon Music Research (AMR), which is based in Southport, UK, was founded in 2000. At first, under the AMR brand, the company focused on high-end audio component separates with price points toward the upper end of the spectrum. The world has a way of intervening, though, even with the best-laid business plans. AMR Director Vince Luke describes in a video how his company made a deliberate choice to "pivot from high end to low end" following the financial crash of 2008. AMR's iFi Audio division debuted at the Rocky Mountain Audio Fest in 2012, offering a handful of portable products. They were a hit. The iFi line has since expanded to include more than 50 designs, and new products are introduced with impressive frequency.