Revinylization #63: The Three-Horned Vinyl Rhino
As a back-catalog label, Rhino was active early in the vinyl revivaland it continues to be. Rhino quickly learned that a popular older album, when released as a high-quality physical artifactwhether it's an LP, a CD box, a multichannel Blu-ray audio disc, or a combination of formatsengages fans more than merely dropping a new remaster onto streaming. I spoke with Rhino's president, Mark Pinkus, about the company's three-tier vinyl strategy soon after the company announced the third of those tiers, a new, lower-priced all-analog vinyl line called Rhino Reserve.