NoHo Sound Intends to Revolutionize High-End Audio Retailing
In an industry constantly perplexed by the absence of youth, diversity, and appreciation for the hobby, three audiophiles set out to revolutionize the industry with the opening of a new hi-fi shop in New York City that is anything but ordinary. NoHo Sound & Stereo (NoHo Sound for short) is located in a swanky loft in the lower Manhattan district NoHoopen seven days a week, by appointment only, with a second location in Chelsea. In addition to selling hi-fi, they host weeklyyes, weeklylive music events of all genres, where startups like Groupmuse and Sofar Sounds use their space for performances, with 100% of proceeds going to the musicians. They also host events in collaboration with the nearby World of McIntosh Townhouse.