Re-Tales

To borrow Lyric Hi-Fi owner Leonard Bellezza's words from last month's Re-Tales, the traditional audiophile customer base "is graying."

That doesn't mean the future is bleak—not necessarily. Many in the industry have hope for hi-fi's future. For that potential future to be realized, however, audio dealers must adapt. Interest in better sound seems to be rising. Consider vinyl's resurgence; regardless of your views on vinyl's ultimate fidelity, it's a big step up from the earlier fashion for MP3s and cheap earbuds. (There's good news on that front, too: Those earbuds morphed into Beats headphones, then Beats into good-quality headphones.

In Re-Tales and in Industry Update, I've written about some of the ways the pandemic has accelerated changes in the hi-fi business. Government-mandated safety measures, the absence of audio shows, and a marketplace that was already changing have combined to force companies to get creative about how they reach customers, both to sell products and to provide service.

A few established dealers have closed or are preparing to. Some can no longer afford inventory. Some have just retired. Others, though, report that 2020 was an extraordinarily good year.

Why is there so much separation between the professional audio and audiophile worlds? Is that separation by design, or even necessity? Is it naïve to believe that more crossover could benefit both sides?

Several audio shows have been canceled or postponed since the COVID-19 pandemic took hold in early 2020: Munich, AXPONA, RMAF, Montreal, and the 2021 Florida Audio Expo, among others. The next scheduled show is the Finest Audio Show, slated for January 9–10 in Zurich. The next one in the Americas is the inaugural Seattle Audio Fest, planned for July 30–August 1. AXPONA, America's biggest show, near Chicago, was recently postponed for the second time until late August. Depending on how the pandemic evolves, it's possible those shows will not be able to take place as planned, either.

Access to musical information isn't guaranteed, whether it's limited by the resolution of a recording, your audio system, or an oppressive political regime. George Vatchnadze, concert pianist and dealer in high-end audio equipment, has experience with all three.

There's one phrase a Ferrari dealer never hears from a potential customer: "Ferrari? What's a Ferrari?" Marques such as Ferrari, Lamborghini, and Maserati are so embedded in mainstream culture that their dealers never have to introduce an unfamiliar but exorbitantly expensive set of wheels to their prospects.