Re-Tales #45: Riding the Common Wave
In the e-commerce era, brick-and-mortar dealerships must give customers compelling reasons to stop by. Los Angeles hi-fi dealership Common Wave's owner Wesley Katzir keeps customers coming through the door with a simple idea: that music matters in our everyday lives and that what he enjoys, other people will enjoy, too. That extends not just to music but also design, which is a particular preoccupation of Katzir and his business.
"I wanted to create a hi-fi space for people who were interested in the same sorts of musical and listening experiences as I am, which is much more communal," Katzir told me in a recent phone conversation. "We have enough screens in our face. I'm trying to get people away from that to a more meditative, peaceful experience with music."
"I wanted to create a hi-fi space for people who were interested in the same sorts of musical and listening experiences as I am, which is much more communal," Katzir told me in a recent phone conversation. "We have enough screens in our face. I'm trying to get people away from that to a more meditative, peaceful experience with music."