As We See It

It's one of audiophiledom's eternal questions: What can we do to draw more music lovers into the audiophile fold?

Of the proposals bandied about on audio forums, two seem predominant: a) sell stuff more people can afford, and b) sit your neighbor or the cable guy in front of your stereo, cross your fingers, and let 'er rip—the theory behind b) being that the experience will be so epic as to transform the reluctant participant into an audiophile butterfly. As if.

How many advertisements for hi-fi or head-fi hardware do you see on your morning commute? Two? Three? If you live in Los Angeles, Sydney, or Paris, most likely it'll be zero.

Not so in Tokyo, where commuters, tourists, and shoppers moving through the Shinjuku or Shibuya subway stations will find it almost impossible to ignore Sony's latest advertising campaign, which colorfully announces a new range of affordable portable audio players (né Walkmans). Inside, banners suspended from the cars' ceilings promote Panasonic's latest headphones and shoebox-sized stereo system. Many of the bigger Japanese manufacturers treat audio gear as a mainstream concern.

It never fails. Browse Stereophile's Facebook page, scroll through the comments to an article that refers to life as an audiophile, and splat—appearing like bird droppings on your glistening screen are anti-audiophile wisecracks pointing out exactly how far off the "normal" track our hobby has derailed. Occasionally, I catch myself in mid-sentence, already replying to one of these droppings, the gist of my intended message invariably being: "If you're an anti-audiophile, what are you doing using up what life you have left reading a webpage devoted to a hobby you don't get? Shouldn't you be hanging out with your own friends?" Then, realizing that I'm wasting my time.

I began working as a salesman of high-end audio gear in 1978. I was 29, and, as I recall, a healthy percentage of my customers were about my age. Most of the top high-end designers and entrepreneurs, too, were young: John Curl, Dan D'Agostino, Jon Dahlquist, Ray Kimber, Mark Levinson, Bill Low, Mike Moffat, Nelson Pass, Peter Snell, Bob Stuart, Jim Thiel, Ivor Tiefenbrun, A.J. van den Hul, Richard Vandersteen, Harry Weisfeld, David Wilson. The fact is, high-end audio's Golden Age—the late 1970s to the mid-1980s—was largely fueled by the under-40 set, and most high-end journalists were fellow baby boomers. Now we're all oldsters, with just a smattering of under-fortysomethings. That's about to change.

Most of us have experienced the proverbial curveball that comes out of nowhere to smack us right in the head. My most recent such encounter was pitched by Stereophile contributor Steve Guttenberg.

Steve's whammy arrived amid an e-mail exchange among Stereophile writers concerning a rather clueless column in another publication on the dearth of women audiophiles. After asking how many female audiophiles each of us knew, Steve G. defined what he meant by audiophile: "a person who frets over their system, agonizes over choices, loves gear, and sometimes music. You know, the kind of person who reads Stereophile or The Abso!ute Sound. Merely owning a nice stereo doesn't make you an audiophile. Owning a Leica doesn't make you a photographer. You have to be at least a little obsessed."

The day before I began writing this, John Atkinson posted on Stereophile's website a chart from Nielsen Soundscan showing the ski-jump–like path CD sales have been on since 2004. In 2004, total sales were 651 million units; in 2014, 141 million units. All that is lacking from that impactful visual to make the ski-jump analogy perfect is the little uptick at the end to launch the skier into free air. Those numbers look to me like a total decline in sales of 78%. Ouch.

I've known a lot of folks with impressive LP and CD collections who were perfectly content with the sound of the crappiest of hi-fis. This diverse group has included recording engineers, musicians, and owners of record stores. Loving music isn't the same thing as caring about the sound of music, and maybe, in some alternate universe, those folks would-have-been, could-have-been audiophiles. But in this universe, they didn't, and I'm not sure why.