Budget Component Reviews

These diminutive little sleepers have been available in the US for quite some time but have attracted little attention because (1) they have never really been promoted and (2) they are just too small to look as if they could be worth $430 a pair.

Most of this column is dedicated to two hi-fi products for the masses—not from Lvov, via Vladimir Lamm, of Lamm Industries; or from Leningrad, via Victor Khomenko, of Balanced Audio Technologies; nor from any other Soviet-born audio hero. (Neither Vladimir nor Victor is on the list of "Name of Russia" contenders for greatest Russian of all time.) Nor from any consumer audio company, but from the world of professional audio. An Iron Curtain almost separates the two.

The ceiling remains, but the floor has changed: Benz-Micro continues to offer a selection of rather expensive phono cartridges, including their well-established LP Ebony ($4700) and Ruby 3 ($3000) models. But in recent years, my attention has been drawn by the succession of budget Benzes: first, the Gliders ($795), then the ACEs ($550), and now the MC20E2-L ($199).

At the 1994 Summer CES, I was sitting in ProAc's room listening to Vangelis's Blade Runner score, when a couple of guys walked in carrying a shiny black board. "This is pretty interesting stuff," one of them said. "Want to hear it?"

While listening to Boston Acoustics' A 25 loudspeaker ($299.98/pair), I kept thinking about magic.

Paul Messenger introduced Boston Acoustics' A Series in the April 2011 "Industry Update." With the creation of the A Series, Paul reported, BA wanted to create a "global loudspeaker," one that would be appreciated by music lovers worldwide.

Though their first CD player featured a vacuum-tube output stage, California Audio Labs is recently known for making good-sounding, moderately priced solid-state CD players, like the Icon Mk.II that Jack English reviewed in July 1992 (Vol.15 No.7). The Sigma, a $695 tubed D/A converter, furthers their reputation in both areas.

According to the conventional wisdom, companies selling consumer products fall into two categories: those whose sales are "marketing-led" and those whose sales are "product-led." Marketing-led companies tend to sell mature products into a mature market where there are no real differences between competing products—soap powder, mass-market beer, or cigarettes, for example—whereas product-led companies tend to sell new technologies, such as personal computers and high-end hi-fi components. In the audio separates market, conventional wisdom would have a hard time categorizing any individual company: no matter which you choose, it would be simplistic to say that it is either product- or marketing-led. No matter how good the product, without good marketing the manufacturer stands little chance of success; a poor product superbly marketed may make a company successful overnight, but that success will have hit the end stops by the following night.