Founded in 1926 by Guy R. Fountain in London as the Tulsemere Manufacturing Company, Tannoy—a portmanteau (footnote 1) of "tantalum" and "alloy," after a tantalum-lead alloy used in rectifiers—took on its current commercial identity in 1928. Through the war years and beyond, the company specialized in public-address (PA) systems. Indeed, today, "tannoy" is a widely recognized generic term for a PA system in the UK; there's an entry for "tannoy" in the Oxford English Dictionary.

The earliest direct-drive record player I've discovered is Garrard's Model 201 from 1930. It only played 78s. In their advertising, Garrard claimed the 201 was the world's first "transcription turntable." It employed Garrard's latest in a line of what they called "prestige" motors: an AC-induction "Super Motor." Garrard described the 201's platter as "plush covered" and said it was "popular with HiFi enthusiasts and used by the BBC." The 201 was superseded by the 201A, which rotated at both 78 and 33 1/3 rpm. The venerable Garrard 301 that followed was an idler-drive design.