I scuttled furiously from bedroom to living room. DVDs without cases, puzzles with missing pieces, and random pairs long Ragnell scissors (why do we even have these???) strewed across a cascade of coffee tinted MDF shelves. This hand-me-down Brobdingnagian entertainment center would be the new home for my hi-fi, chipped away but yearning for gear. Like any man on a mission, I needed my soundtrack, my “Eye of the Tiger”, my “Don’t Stop Believing”, my “Bootylicious”, but what would be my source?

What, another audio show? Yes, barely three weeks after the close of Salon Son et Image in Montreal, and five weeks after AXPONA Chicago, the UK-based Chester Group's New York Audio Show gets underway. Running April 12–14 in the New York Palace Hotel (455 Madison Avenue at 50th Street), the show promises perhaps the largest numbers of seminars and live music events of any current audio show in the US.

Branding can be powerful—a well-developed brand connotes strong images in the consumer's mind. Apple means ergonomics, elegance, ego. Fremer means analog, exuberance, fastidiousness. Rolex means Swiss-made, precision, expensive. Nagra means Swiss-made, precision, expensive.