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One would think that a city with more than 4 million people (including the burbs), a housing market that is North America's most expensive (it's a thing in the 416 and 905 to spend like crazy on the home you can barely afford), a strong music scene, a lot of audio stores, that TAVES would have done better. There is no shortage of people in the GTA who can afford audio, but it all comes down to marketing and location. Hope this one does well.