RMAF 2020: Letter from the Organizers to Exhibitors

Dear XX,

No industry is ever immune to setbacks and disasters that loom large on our personal landscapes. Sometimes, they seem small in retrospect, but sometimes, the magnitude of the crisis is never diminished, and the only thing that matters is survival and managing the calamity with as much grace as we can muster. At RMAF, our hearts have been broken by some of those disasters, but our spirit has always triumphed. We have never shied away from difficult times. Over the years, we have endured many obstacles, including:

  • Alan Stiefel's unexpected death;
  • The city electrical grid going down for an hour during the show;
  • A hotel kitchen fire that evacuated the hotel;
  • No working elevators and 11 flights of stairs to climb;
  • Half the hotel closed because the renovation was not completed in time, forcing us to move part of the show outside;
  • Tents that flooded and electrical circuits that were blown;
  • The bride who hung her wedding dress on the sprinkler head and took out 42 of our exhibit rooms 6 weeks before the show;
  • The restaurant running out of food and beverages;
  • Last year's parking debacle and through it all we had the support of our community, a sense of humor and the promise of stories to tell our grandchildren.

Here in the RMAF office, we have remained calm and quiet for weeks, waiting for the dust to settle around the COVID-19 pandemic and lockdown so that we could evaluate the possibilities for our show in the wake of a worldwide shutdown. Even now, some parts of the United States are beginning to reopen, although the numbers of people contracting the virus, and the number of deaths attributed to it are still rising, and the CDC is projecting an even more deadly second wave in the fall. We remain uncertain that this is the right course of action, although we wish it were otherwise.

We are frightened on behalf of our friends in the audio industry on many levels. While the financial health of our exhibitors is reflected in our own company's well-being, for us that is a secondary concern. The very worst thing that we can envision is for someone to fall ill because they came to our show, whether as an exhibitor, a journalist, an attendee, or a volunteer. Good health is a precious gift, and we are learning that although recovery is possible, the residual effects of COVID-19 can be profound, and we are unwilling to risk even one case. Up until now, we have held onto the possibility that our October show could be produced as planned. After watching and listening to the news concerning the Coronavirus pandemic, and reading all the trade publications, we no longer hold that hope.

We have determined that the course of action that we must take to remain a viable entity is to cancel our show for 2020. As we stated in March, RMAF will be issuing full refunds to those exhibitors who have made their initial deposits. We understand that in times such as these, finances can be a delicate balance, so you may expect to see your refund within the next 7 to 10 business days. If your company issued a check, you may be assured that it remains un-deposited, and we will return it or shred it at your direction.

For some of you, this may come as a relief; for others, perhaps not. Either way, you may rest assured that we are facing the future with optimism and exuberance, and plan to use the coming year to explore new ways of making RMAF better and more enjoyable for everyone! We remain open to your suggestions and insights and look forward to a time when our closely knit circle of friends can gather again in celebration of sound!

Until then, we send you our heartiest wishes for good health and great happiness.

Your Friends,
Marjorie and Marcie

COMMENTS
germay0653's picture

What model and assumptions are they using for this round of projections? Just curious as their credibility is of major concern. You never want to endanger people and you err on the side of caution but on the other hand is this reaction/projection valid? I guess only time will tell!

jmsent's picture

....truly a class act.

Anton's picture

Here's to a great 2021 RMAF!

barrows's picture

As an Exhibitor, I totally agree. Msrjorie is fantastic.

Bogolu Haranath's picture

Wonder what is gonna happen to two other major audio shows in 2020, CAF and TAF :-) .......

SamTaf's picture

As for TAF we have to wait to make any official announcement. We have to let the legal department do their job. So we can't confirm if there will be a TAF in 2020. If it is cancelled 100% of the funds will be returned to the exhibitors.

Anton's picture

Not counting this post.

Bogolu Haranath's picture

12 Monkeys? :-) ........

Jim Austin's picture

Upon reading this, I could not decide if it was intended seriously or facetiously. So, before I remove it, I thought I'd offer an opportunity for you, Briandrumzilla, to defend it. I'm all ears (or eyes, or whatever).

Jim Austin, Editor
Stereophile

Briandrumzilla's picture

Dear Mr. Austin,

Thank you for the opportunity to respond. You can delete or censor the comment if you feel the need to. That is entirely your privilege. However, it should be obvious that the lockdowns have gone on for entirely too long. States that have fully opened up have not seen significant upticks in cases despite the dire predictions of the media that those states would in fact, be sacrificing their citizens. The social distancing train left the station. The audio shows scheduled in the upcoming months could have opened. I don’t think my comment is outside of what ordinary citizens are now observing. I for one, cannot wait to return to a record store or an audio shop but, these draconian lockdowns are preventing that return.

I suspect you have a problem with the “fake” part of my comment. I assure you that many of my audio associates are of the same opinion.

Jim Austin's picture

Your description of the shutdowns, which were fully supported by the mainstreams of virology and epidemiology, as "fake" was my main concern. To call the shutdowns "fake" is, well, fake. Of course you are welcome to your opinion about the rate at which states should reopen. But here again, in your second comment, you're distorting reality: There have in fact been "upticks" in areas that have started to reopen, as can easily be verified with a Google search.

There's no shortage of people these days aiming to redefine "reality." Fortunately, in cases like this, in questions of life and health, there's a simple, obvious approach. Trust the people who understand the situation best: The scientists.

Your original post has been deleted. I will leave your latest one up, but this conversation will not continue.

Jim Austin, Editor
Stereophile

Briandrumzilla's picture

I said "States that have fully opened up have not seen significant upticks in cases despite the dire predictions of the media that those states would in fact, be sacrificing their citizens." A simple google search shows "small rise in cases on states that have reopened." That sir, matches my statement. Who is distorting reality here?

A comment above questions "CD Projection Credibility" and that comment stands free from attack. You seem to be singling me out.

Jim Austin's picture

As states reopen, U.S. sees ‘unmistakable’ rise in coronavirus hospitalizations, former FDA chief says

"“We now see a trend in an uptick in hospitalizations. It’s a small uptick, but it is an uptick and it’s unmistakable and it is probably a result of reopening,” Gottlieb said."

I don't see how that's consistent with "have not seen significant upticks in cases."

That is one example of several I found.

As for the CDC comment: It is a source of great regret for me and for many that after many years as the world's go-to agency for epidemiology and disease control, the CDC IS now open to legitimate questioning. Its response to COVID-19 has been widely criticized, including by respected scientists. Anyway it's a defensible position. Calling state shutdowns "fake" is not.

Jim Austin, Editor
Stereophile

Briandrumzilla's picture

Sir, we can all "cherry pick" google for stories that substantiate our PoV however, I don't see how you can't see a similarity between "small" and "not seen significant."

Furthermore, if the CDC is open to legitimate questioning shouldn't the draconian lockdowns that have had serious economic consequences not to mention the physical and mental effects on people be open to questioning? Or are as a society we are no longer allowed to question, you know, because the science says so.

IMO, the audio shows could go on, I could go to a record store or an audio shop and possibly could have done so weeks ago.

I should have replaced fake with excessive, harsh and enduring lockdowns. My mistake, but let's see what the historical analysis of these lockdowns will be.

X