Music? Or Sound?
The demo seemed simple enough. A distributor proposed a session for the Bay Area Audiophile Society (BAAS) that would pit his relatively low-cost speaker cable against an ultra-expensive competing model named for a Norse god. We would listen to the music first with the high-priced spread, then with his cable, then discuss the differences. As far as the distributor was concerned, everyone would hear that the Nordic Emperor had no clothes.