Emotiva Audio Airmotiv T2 loudspeaker
Visit any consumer audio show these days and you'll see rooms full of systems costing from six to seven figures. Manufacturers like to put their best foot forward, and demoing systems with loudspeakers designed to sell for $50,000/pair and up (often up) seems an obvious way to go.
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It's also common for an audio company to launch its flagship models first, and only later release more affordable products, for a wider range of buyers. The hope is that the promotional shine of the dream products will be reflected onto the budget models.