A Four-Cent Cigar and the Tyranny of Better
Edward Mott Robinson (above), a Quaker tycoon from whaling-era Massachusetts, would turn down fine cigars. He preferred the cheap kind. "I smoke four-cent cigars, and I like them," he declared (footnote 1). "If I were to smoke better ones, I might lose my taste for the cheap ones that I now find quite satisfactory."
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Robinson wasn't so much guarding his palate as preserving his contentment. A simple pleasure had settled into place, untroubled by ambition, and he knew to leave it alone.
I think about Robinson's four-cent stogie sometimes, usually when someone asks whether a $10,000 integrated amplifier really sounds five times better than a $2000 one. (Answer: No, it doesn't.) Or whether hearing a $12,000 DAC will ruin you for the $1000 unit you used to love. (My take: Very possibly.)
