Robert Baird

It's a classic case of addition by subtraction. On December 23, 1964, on a flight from Houston to Los Angeles, Brian Wilson had a panic attack—or, perhaps, a full-fledged nervous breakdown. Two more such episodes followed in quick succession, and Brian realized that he could no longer tour with the Beach Boys. At first, Glen Campbell was brought in to replace him in the band's touring edition, until Bruce Johnston permanently took his spot. In an interview conducted by Earl Leaf, quoted by Tom Nolan in the October 28, 1971, issue of Rolling Stone, Wilson had this to say about his decision:

"I told them I foresee a beautiful future for the Beach Boys group but the only way we could achieve it was if they did their job and I did mine. They would have to get a replace ment for me ... I didn't say 'they' I said 'we' because it isn't they and me, it's 'us.'

Over the years, I've felt obligated to ask this question of several friends who somehow concluded that their life's work involved founding a record label.

"That is the best question isn't it?" Shane Buettner said with a big laugh. "Why do I want to hurt myself this badly and spend a lot of money doing it?" He smiled again, with a mild shake of the head.

"Actually, yes—that's exactly what I mean."