Branding can be powerful—a well-developed brand connotes strong images in the consumer's mind. Apple means ergonomics, elegance, ego. Fremer means analog, exuberance, fastidiousness. Rolex means Swiss-made, precision, expensive. Nagra means Swiss-made, precision, expensive.

The challenge is biblical in character, if not in scope: A half year after railing, in these pages, against our industry's overabundance of products that cost more than $20,000, fate has given me such a thing to review.

The promise of happiness is elusive. Is it found in the 10-hour workday? Maybe it’s spotted sunbathing on the Portuguese shoreline. Or is it found in a wider soundstage? Sartre teaches, "In life, a man commits himself and draws his own portrait, outside of which there is nothing." So if your actions define who you are, and if you love what you do, then will you find content?

In March 2008, when I bought my PSB Alpha B1 loudspeakers, I decided that I should also buy PSB's matching SubSeries 1 subwoofer (footnote 1). It seems odd to me now that I would have considered the $449 subwoofer a necessary complement to speakers that sold for $279/pair. What was I thinking? Was I rolling in money? Certainly not. Was I merely young and fancy free? Yes and no. Was I sex-starved? Quite possibly.

This business biography of hi-fi pioneer Gilbert Briggs and his company, Wharfedale, is an exhaustively researched labor of love on the part of his grand-nephew David Briggs. In a sense, the book is a prequel to Ken Kessler's KEF: 50 Years of Innovation in Sound (2011). That's because KEF's founder, Raymond Cooke, worked for Gilbert Briggs at Wharfedale from the early 1950s through mid-1961. But that is getting ahead of ourselves.