In the mail today, I received a flat rate box measuring 14" by 12" by 4", and wearing a
J.B. Stanton label. J.B. Stanton handles press communications for PSB.
A very small subwoofer? I thought to myself.
A back brace? Oh, Bryan Stanton, you shouldn't have!
He didn't. Inside the box was a set of loudspeaker cables manufactured by a company I'd never heard of:
QED.
QED stands for Quality Electronic Design. The company was founded by a fellow named Bob Abraham in 1973, and today is based in Bishops Stortford, UK. Lenbrook America brings the cables to the US market through QED America, "a new division, to differentiate the brand and yet retain the same distribution structure of NAD Electronics and PSB Speakers, its other brands in the US."
In the press releases, Bob Abraham further explains the relationship:
NAD Electronics and PSB Speakers operate on the same principles as QED: True-to-objective audio products that speak to real world performance, value for the price, meaningful designs, and superior aesthetics. This partnership with Lenbrook America offers tremendous synergy with QED. It's an ideal match in every conceivable aspect.
The thin, attractive X-Tube 400 speaker cables use 99.999% silver-plated, oxygen-free, copper-stranded braid conductors, employ QED's polyethylene "AirCore" technology, and are enclosed within a protective PVC jacket. A 4m pair costs $525.
Moments ago, Ariel walked into my office, noticed the QED package, and exclaimed, "Cool-looking cables!"
"They are, aren't they?"
