When I was hired to sell hi-fi almost 20 years ago, I figured I knew my stuff and I knew audiophiles. How hard could selling good gear be? I wondered. Phenomenally hard, it turned out. I began to learn how to sell and the crux of it wasn't trickery or fast-talk, but actually listening to what people wanted (and, granted, sometimes hearing stuff they weren't actually saying).I offer this website because: 1) It contains a lot of good information and 2) It contains a lot of effective information, some of which you need to be aware of in order to resist scam-ish blandishments.In the words of Spider Sales-Man, with great power comes great responsibility.
