"I'm going to be making as much of a commitment to the brick-and-mortar [dealers] as we can," says Bryston's James Tanner.
In Re-Tales and in Industry Update, I've written about some of the ways the pandemic has accelerated changes in the hi-fi business. Government-mandated safety measures, the absence of audio shows, and a marketplace that was already changing have combined to force companies to get creative about how they reach customers, both to sell products and to provide service.
A few established dealers have closed or are preparing to. Some can no longer afford inventory. Some have just retired. Others, though, report that 2020 was an extraordinarily good year.
It's 2021, and the audio business marches ever onward. Accelerated by the pandemic, economic transformation continues apace; online sales are burgeoning across all industries. This includes hi-fi, which is under pressure to facilitate more online sales, andmaybe, for somemove away from the traditional dealer-based sales model.
Why is there so much separation between the professional audio and audiophile worlds? Is that separation by design, or even necessity? Is it naïve to believe that more crossover could benefit both sides?
Walter Swanbon has had a lot on his mind lately. Like many dealers, he's been busy adapting to changes, but the pandemic has also offered time for reflection.
Several audio shows have been canceled or postponed since the COVID-19 pandemic took hold in early 2020: Munich, AXPONA, RMAF, Montreal, and the 2021 Florida Audio Expo, among others. The next scheduled show is the Finest Audio Show, slated for January 910 in Zurich. The next one in the Americas is the inaugural Seattle Audio Fest, planned for July 30August 1. AXPONA, America's biggest show, near Chicago, was recently postponed for the second time until late August. Depending on how the pandemic evolves, it's possible those shows will not be able to take place as planned, either.
The sense of hope I've been feeling may have started with those Sinatra swells, the on-hold music I heard when I called to interview the first audio dealer I talked to for this story. I wanted to know what's been happening with their businesses during the pandemic. Are there reasons for at least cautious optimism?
Access to musical information isn't guaranteed, whether it's limited by the resolution of a recording, your audio system, or an oppressive political regime. George Vatchnadze, concert pianist and dealer in high-end audio equipment, has experience with all three.
This past weekend, John Atkinson, Herb Reichert, and I drove down to Philadelphia to visit audio retailer Doug White of The Voice That Is. In this video, Doug and JA discuss the challenges of a rapidly changing internet based market, the differences between buying online versus buying from your local dealer, and much more.
People of my generation have learned that change is certain. You can't know what the change will be, but you can bank on the fact that there will be serious change over the next ten years. Look at the historically most important change in ten years: microcomputers.
There's one phrase a Ferrari dealer never hears from a potential customer: "Ferrari? What's a Ferrari?" Marques such as Ferrari, Lamborghini, and Maserati are so embedded in mainstream culture that their dealers never have to introduce an unfamiliar but exorbitantly expensive set of wheels to their prospects.
"To be an influence in any society...one can be a little different, but only a little; a little above one's neighbours, but not too much."---C.P. Snow, The Masters, 1951
Some folks claim to have actually seen the legendary Bigfoot, the enormous, manlike beast said to roam the backwoods of the Pacific Northwest. Others have stood in his footprints or plucked foul-smelling patches of hair from trees he has recently passed. A few have gotten close enough to take vague snapshots or shaky video clips of the beleaguered creature. One or two attest to frightful chance encounters with him. His size alone has given rise to rumors that he is dangerous, but no firm evidence has ever been produced to substantiate this.
In his April 16, 2001 website essay "Where's Our Freedom of Audio Choice?" reader Jim Tavegia railed against the ubiquitous policy of manufacturers only allowing their products to be available through selected retailers. "If I'm willing to pay the UPS costs, it should be my prerogative to buy equipment anywhere I please," he wrote. This echoes a controversy that appeared in the print magazine 15 years ago. The affair started with some innocent-looking text written by Audio Cheapskate Sam Tellig in the December 1985 Stereophile (Vol.8 No.8):