Denmark has probably contributed more to loudspeaker technology than any other country in the world. Vifa, Dynaudio, ScanSpeak, and Peerless driversused in a huge variety of speakersare all Danish. Products from companies such as JBL, Spendor, Linn, B&W, Celestion, KEF, Audio Physic, ProAc, and others are partially or wholly made in the little Scandinavian nation.
System Audio originated in 1984, when guitarist and electronics technician Ole Witthoft grew dissatisfied with the lack of realism he heard from most home audio systems and figured he could do better. He built some speakers for himself and for a few friends, with encouraging results. It's a familiar story: we all know competent hobbyist speaker builders. A few of them gain a bit of local notoriety, but most never venture further than making a few units for friends and relatives.
But Witthoft's reputation grew rapidly, and so did his business. Fourteen years later, his little startup has become a serious player in the loudspeaker market, with annual production in excess of 18,000 units.
Accidentally Extraordinary, huh? That's a pretty tricky business plan. Not quite sure how you pull that off. I reckon "jumping into a new market, giving it all you've got, and doing a pretty good job of making a good looking and good sounding headphone" a more achievable goal.
Be hard to fit that on your business card, though.
I mean, I have lots of ideasI feel like Butch Cassidy: "I have vision, and the rest of the world wears bifocals." But there's a huge gap between having a good idea and starting a company that successfully gets that idea out in front of the public. And, I suspect, there's an even greater gulf between getting a product out there and actually making a living at it.
Not to be cynical, but I've heard, over the years, countless variations on that sentiment. Not to be naïve, but it rang with somewhat-greater-than-usual sincerity when given voice by 45-year-old Richard Wugangfounder, with his late father, of Virginia-based Sophia Electric, Inc.