The embrace of MQA by audio companies and labels has widened. At last weekend's IFA consumer electronics show in Berlin, MQA announced that its technology will be embedded in LG's new, globally distributed V30 flagship smartphone. In addition, two Sony Walkmans, the WM-ZX300 and WM-A40, will become equipped for MQA music playback. Worldwide music streaming platform Deezer is also planning to go the MQA route, with Bluesound, LG, Onkyo, Moon by Simaudio, and Sony amongst its partners.
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The Genesis 500 ($650) is the baby brother of Monster Cable's top-of-the-line Genesis 1000 cartridge. It is almost identical in physical appearance, differing only in its use of green body trim (the 1000 sports red pinstripes). All of the functional differences appear to be in the stylus and cantilever. The cantilever of the 500 is a hollow sapphire rod tightly attached to an inner aluminum tube (the 1000 has a diamond-coated boron tube cantilever). Its stylus is a 6µm x 35µm line-contact (3µm x 60µm for the 1000). Monster claims a stylus life in excess of 600 hours for the Genesis 500, more than 1000 hours for its higher-priced sibling. 
