To Attract Young Audiophiles, Stay Out Of Their Way
In the September issue of Stereophile, in this space, I proposed a way to attract more young people to hi-fi. To reach younger people with your products, I argued, speaking mainly to manufacturers, create products that have integrity about them and that also tell a story. Products with a message, products endowed with meaning. Use good materials, classic designs, historically important circuits. To improve value and performance, keep the parts count low and assembly simple. These products need to be reasonably affordable, but it's okay to ask young people to stretch for something fine. . .
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After that article hit newsstands, I got feedback, much of it of the "get off my lawn" variety.