Decades ago, when I was peddling million-dollar sound systems, an astute potential customer asked me: "If I buy your very expensive system, what will I get that I'm not getting with my
less expensive system?" Smiling my best fatherly smile, I whispered to his ear, "Goosebumps, tears, and laughter."
With a slightly worried look, he asked, "How much did you say those silver cables cost?"
Thirty years later
Changing audio cables always changes the sound of my system, sometimes a lot but usually just a little. Typically, the sonic effects of cable changes are modest shifts in focus, tone, or transparency. But sometimes during blue moons I've seen a new set of cables turn a blah, dull, fuzzy system into a macrodynamic, microdetailed one. Or turn a cool, mechanical-sounding system into something fierce and mammalian.
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