Re-Tales #36: Two Dealerships Expanding
Why expand? For the reasons you'd expect. The two dealerships want to expand their reach and capitalize better on the advantages that brick-and-mortar retail affords, especially when it comes to selling more expensive goods. They are aiming to reach more people in new locations with a more personal, experiential approachmuch different than reading specifications, looking at pictures, and clicking the "buy" button online. Both dealerships are aiming to sell higher-end stuff at their new locationsthe kind of sales that don't work as well onlineto new customers in new places.