Lovers of Italian wine, travelers to Italy, and, of course, Italians, may be familiar with this story. It seems that in the year 1111, Henry V was traveling to Rome to be crowned Holy Roman Emperor. A member of his entourage, one Giovanni Defuc, was very fond of wine, and had the practice of sending ahead one of his servants to sample the wine in each place. When the servant found a wine that he particularly liked, he would write "Est!" on the door of the establishment, which was a signal to his master that the wine <I>is</I> (<I>est</I>) good. Having arrived at Montefiascone, the servant found a wine he thought so superb that he wrote on the door of the inn "Est! Est!! Est!!!"
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