Letter From Japan
Not so in Tokyo, where commuters, tourists, and shoppers moving through the Shinjuku or Shibuya subway stations will find it almost impossible to ignore Sony's latest advertising campaign, which colorfully announces a new range of affordable portable audio players (né Walkmans). Inside, banners suspended from the cars' ceilings promote Panasonic's latest headphones and shoebox-sized stereo system. Many of the bigger Japanese manufacturers treat audio gear as a mainstream concern.
Now Hear This (NHT) was founded to produce low-cost loudspeakers a breed apart from the mass-market variety often found at the lower price points. Co-founder Ken Kantor has a long history in the hi-fi business as a designer at Acoustic Research, NAD, and as a design consultant to some large Japanese manufacturers. NHT's line ranges from the $180/pair Model Zero to the $1200 Model 100.