Apogee Electronics Corp. has been in business for 30 years, and I've always thought of them as one of the pro-audio companies responsible for moving digital in the right direction. They've made their mark in recording studios around the planet with digital-audio interfaces and master clocks that have long been considered some of the most technically and sonically advanced, and that were probably used in a high percentage of the recordings in your collection. So when I saw Apogee pop up at the consumer end of the market with a technically unique product, budget-priced at $295, it got my attention.

I listen carefully as Michiko Ogawa—former Technics engineer, renowned classical and jazz pianist, and current director of Panasonic's Technics division—speaks these words: "In honor of our 50th anniversary, we at Technics are determined to blaze a new audio path and deliver new and emotionally engaging musical experiences for another 50 years." (my emphasis)

In a typical phono cartridge, the stylus is at one end of an oversize cantilever (oversize in comparison with the cartridge's other moving parts), the fulcrum of which is nearer the cantilever's other end. That design makes possible a certain amount of mechanical compliance that, when the cartridge is lowered to the record surface, helps the stylus seat itself in the groove rather than bounce or skip all over the place. Without at least a modicum of springiness, cueing up a record would be more difficult, and jukeboxes and automatic record changers might never have been possible. Imagine!