The other day it occurred to me that the main difference between audiophiles and more reasonable adults isn't our gear. Plenty of people have impressive hi-fis simply because they can afford them and are running out of things to buy. No, what makes someone an audiophile is the willingness to sit down in front of a pair of speakers (or with a pair of headphones clamped over their ears) and focus the entirety of their attention on listening.

It's a not untypical tale. Two veteran engineers, Jason Stoddard, who had extensive experience in product design, development, manufacturing, and marketing, and Mike Moffat, who had an impressive track record designing hi-fi products (footnote 2), got together in June 2010 to start an audio company. What wasn't typical was the new company's brand name: Schiit Audio. What also wasn't typical was the company's business strategy.