This is a story about vulgar words and what is likely one of the most innovative and exciting, yet self-consciously idiosyncratic, audio components of the 21st century: Schiit Audio's Ragnarok integrated amplifier ($1699).

I never use vulgar words—at least not in public. I rarely use the word shit as an adjective, a verb, or a noun. Therefore, when I first heard of an audio company founded by legendary audio engineer Mike Moffat (formally of Theta) and award-winning science-fiction author and audio polymath Jason Stoddard—a company named Schiit—I could permit myself to pronounce its name only as Shite. I thought it made me sound British instead of rude.

Researchers at MIT recently discovered a "music channel" in the human brain. These neural pathways respond to all kinds of music—and only to music. "A listener may relish the sampled genre or revile it," Natalie Angier wrote in the New York Times. "No matter. When a musical passage is played, a distinct set of neurons tucked inside a furrow of a listener's auditory cortex will fire in response"

Saturday April 30 and Sunday May 1, at 11am, Alma Music and Audio (5759 La Jolla Blvd., La Jolla, CA 92037) will be celebrating its one-year anniversary with a special "Music Talks" event featuring darTZeel and Evolution Acoustics products. Guests will include darTZeel's Hervé Deletraz and Jonathan Tinn and Kevin Malmgren, the team behind Evolution Acoustics.