What, another audio show? Yes, barely three weeks after the close of Salon Son et Image in Montreal, and five weeks after AXPONA Chicago, the UK-based Chester Group's New York Audio Show gets underway. Running April 12–14 in the New York Palace Hotel (455 Madison Avenue at 50th Street), the show promises perhaps the largest numbers of seminars and live music events of any current audio show in the US.

Branding can be powerful—a well-developed brand connotes strong images in the consumer's mind. Apple means ergonomics, elegance, ego. Fremer means analog, exuberance, fastidiousness. Rolex means Swiss-made, precision, expensive. Nagra means Swiss-made, precision, expensive.