Audio Partnership is the manufacturing/sourcing division of the Richer Sounds Group, the largest specialist hi-fi retailer in the UK, with around 30 stores nationwide. AP's Chief Executive, James Johnson-Flint, described Mordaunt-Short as "The perfect partner for our Cambridge Audio brand. . . . Both allow people to enjoy near-high-end performance at an affordable price, and we are committed to continuing this ethos."
He went on to stress the importance of maintaining the brand's traditions, and AP's intentions to pick up where things left off. AP is currently talking to key members of the M-S team to ensure maximum continuity.
The most obvious initial change is that Richer Sounds will take over the M-S brand's UK distribution, a scenario that won't please other longstanding UK retail accounts, but comes as no surprise. Overseas distribution is expected to continue as before, promised Johnson-Flint: "They are looking for continuity of supply and serious ongoing investment. That is exactly what we intend to give them."
