Totem's Elements

Totem was demonstrating its new Element series loudspeakers with the Classé CA-M600 600W monoblocks that I enthusiastically reviewed in the March issue of Stereophile. The three Element models—the Fire stand-mount at $5995/pair, the floorstanding Earth at $8995/pair, and Metal at $12,995/pair—all use a new 7" woofer designed and manufactured in-house. But what's with the tie around the guy's head in the wall-sized photo?