MPAA spokesflack Brad Hunt tried to sell a roomful of Hollywood tech types on "plugging the analog hole." Ought to be a slam dunk, right? Apparently not. The group groaned out loud when he said that retailers would have to educate consumers on its implications and after more probing questions, he got this one: "This is a room full of people whose living depends on this working. You're getting pushback to the point of hostility. If you can't sell this to us, how are you going to sell it to the target 16–45 demographic?"
