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I've read so many articles and editorials bemoaning the lack of interest in high end audio among young people and wondering what to do about it but offering very few suggestions. This is a simple, creative idea that costs the owners very little. More of this type of cross promotion could really work and is certainly more than most of the other high end retailers in this area have tried.
O-Ville is even closer for me; I must take a drive out there soon.