News

Threshold Corporation, long known as one of the original high-end audio equipment pioneers, is discussing plans to restructure the company to meet new market conditions. Threshold, based in Camarillo, California, manufactures high-end audio amplifiers, preamplifiers, and digital products under the Threshold, FortT, and PS Audio product lines. (PS Audio, of which Threshold Corp. is the majority owner, is currently a separate corporation.)

The largest advertising and promotional campaign for an audio product in Sony Electronics' (and possibly anyone's) history debuted during NBC's Thursday-night prime-time television lineup last week. The campaign, titled "Make it with MD," featured various celebrities as they moved through a Hollywood party sporting a small MiniDisc personal stereo unit playing their own personalized music mixes. Sony also plans major cable, billboard, print ad, and promotional tie-ins.

As part of the reorganization process at Counterpoint, repair and updating of all Counterpoint products will be handled under designer Michael Elliott's direct supervision at a new facility separate from the manufacturing plant.

Note: While not directly related to high-end audio, we thought that Stereophile's web readers may find this story of interest.

The Consumer Electronics Manufacturers Association (CEMA) announced on January 23 that total November audio sales bounced back modestly from an anemic October, but were still off by 1% for both the month and year to date. Total dollars for the first 11 months of 1997 stand at $7.2 billion, compared to $7.3 billion at this time in 1996. Nevertheless, spectacular sales of audio systems are singlehandedly offsetting the lackluster sales in all other areas.

Attention all you amateur speaker designers furiously creating the world's next revolutionary crossover or cabinet design in your garage: Meniscus Audio, a manufacturer of loudspeakers that sells directly to consumers through mail-order marketing programs, has announced a loudspeaker design contest that offers the winner the opportunity to have his or her design developed for distribution as a kit. First- and second-place prizes will also be awarded.