Floor Loudspeaker Reviews

The latest edition of Audio's annual equipment directory lists 238 speaker manufacturers. At best I can claim to have heard one product from 10–15% of the manufacturers on this list, and the top of the current product line from a far smaller percentage.

Thiel Audio, headed up by Jim">http://www.stereophile.com/interviews/221">Jim Thiel (President and chief designer) and Kathy Gornik (Marketing Director), sets itself apart from other speaker manufacturers not only by making what I feel to be almost uniformly excellent products, but also by serving as a kind of hallmark for the good dealer: Although not all good dealers sell Thiel, just about every Thiel dealer is a good one. This comes about because, in spite of just about uniformly positive reviews and excellent customer relations, Thiel (primarily in the person of Ms. Gornik) has insisted on limited distribution through retailers they know will give their product a good demonstration. There are a few other such companies performing this hallmark function, though only Mark Levinson Audio Systems readily comes to mind. Most other successful companies prefer as wide a geographical distribution as possible, in spite of the occasional necessary compromises in dealer quality.

There are three requirements: You must invent a very good loudspeaker that sells for between $1000 and $2000/pair. You have to make enough of them, over a long enough time, to achieve a certain level of brand recognition and market penetration. And you must create a dealer network of reasonable size, with an emphasis on well-promoted specialty shops.

What, exactly, is one to make of a speaker named "Reference"? An easy answer might be that it will be expensive. Another easy answer is that someone might be being overly optimistic or downright deceitful. Ambitious? Certainly.

Foreword by Sam Tellig: I wanted to like the Sci Fi Teslas. I originally heard these speakers at Dave Wolf's store in New Canaan, Connecticut—no longer in business, alas.

When a loudspeaker designer produces a world-class product, it is usually the result of years, perhaps decades, of experience gained from designing less ambitious products. To review a particular designer's product history is to witness the learning curve in action as both his skill and technology advance. Successfully battling the laws of physics to produce a truly exceptional loudspeaker is thus thought of as the domain of the seasoned veteran whose vast knowledge and experience culminate in the pinnacle of his career—a world-class loudspeaker. Moreover, it is just these designers, working their way up to their masterpiece, who are the most successful at getting an ambitious design right. The high-end loudspeaker business is littered with the remains of companies that attempted to build a first product far too lofty for their skills.

The speaker review in the July 1996 issue of the German audio magazine Stereoplay didn't hold back the praise. "Absolut Spitzenklasse III Referenz" was their overall rating, which I guess translates to "You'd better hear this, buddy," in American English. So when MBL of America's Marc Lawrence called to find out if I wanted to review the subject of that review, the MBL 111, I didn't need to be asked twice.